Komplekita

Komplekita is a digital platform for neighborhood communities. It brings announcements, payments, and shared activities into one app. I led its visual identity, UI/UX, and marketing design to create a consistent language across the brand and product.

The challenge

Residents and neighborhood administrators relied on WhatsApp groups and manual spreadsheets. Messages got buried, updates became inconsistent, and residents could feel left out of decisions. The interface also needed to work for people with different levels of digital literacy.

One idea across every touchpoint

User observations informed three principles: clarity, familiarity, and warmth. The identity combines a checkmark and a house within the letter K. Rounded edges, bold blue, and a lowercase wordmark express approachable, inclusive community life.

Transparency with empathy

I proposed configurable visibility for unpaid dues. Neighborhood administrators can choose whether to display the balance section, giving each community control over how it practices transparency.

Deliberate emergency interaction

For SOS, I explored a 0.7-second long press followed by an upward slide. This design aims to make activation intentional while reducing accidental triggers. It is presented here as a design decision, not a measured safety outcome.

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